Using SCHA and SCHX as proxies for Small and Large cap equity markets, I attempt to measure cumulative relative performance over one (1), two (2), and three (3) year time periods. The S&P 500 is a market capitalization weighted index, meaning the biggest companies have the biggest weights in the index. The Dow Jones Industrial … Continue reading Relative Performance: Equal or Market Capitalization Weighted Index?
I'll save you the suspense: MCD's stock price returns were affected by the release of Morgan Spurlock's Supersize Me on May 7, 2004. However, MCD's stock price returns were also unaffected by the release of Morgan Spurlock's Supersize Me when measured differently. If you just change how you measure the reaction, you can get the data to … Continue reading Supersize Me’s Effect on MCD’s Stock Price