Supersize Me’s Effect on MCD’s Stock Price

I'll save you the suspense: MCD's stock price returns were affected by the release of Morgan Spurlock's Supersize Me on May 7, 2004. However, MCD's stock price returns were also¬†unaffected by the release of Morgan Spurlock's Supersize Me when measured differently. If you just change how you¬†measure the reaction, you can get the data to … Continue reading Supersize Me’s Effect on MCD’s Stock Price

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