Tag: supersize me

• Supersize Me’s Effect on MCD’s Stock Price

  I’ll save you the suspense: MCD’s stock price returns were affected by the release of Morgan Spurlock’s Supersize Me on May 7, 2004. However, MCD’s stock price returns were also unaffected by the release of Morgan Spurlock’s Supersize Me when measured differently. If you just change how you measure the reaction, you can get the data to…

  Thomas Schleusener

  March 9, 2017

  Markets, Non-Fiction

  2004, affect, confirmation bias, data mining, may 7, mcd, mcdonalds, morgan spurlock, p-value, price, pvalue, significance testing, stock, stock prices, supersize, supersize me, t-test, volume